The life-cycle of the Mason’s movie will start in the movie theaters because of the Pandemic the theaters are just beginning to open, so by the time this movie is produced in a year or year half the theaters’ should be good. Theatrical only generates 25% of a film's revenues over the first 10 years ("first cycle").
Another option for the life-cycle of this movie is many larger churches are just starting back with their attendance, and many still have On-line church. Because many Christian are at home utilizing the cable television pay-per-view and pay-per-view satellite networks. This movie could alternate between the climate of the theaters opening up, and pay-per-view through cable and satellite networks as the first phase of its growth distribution through payed television. Home entertainment and television distribution are much larger windows (in aggregate 3x theatrical revenue).
The next stage could be in this movie’s film life cycle could be the use of rental movie outlets online; for instance, Netflix, or Amazon Prime, Hula, and another phase could be distribution of DVD to retailers like Walmart, Target and K-mart and video rental stores. The sale of licenses for distribution outlets on pay television (HBO, Showtime, etc.), and it’s important in the timeline because 50 % of the main revenue will be realized in its first12 months. Home entertainment and television distribution are much larger windows (in aggregate 3x theatrical revenue. Revenue optimization can be achieved by licensing intellectual property across different media (Theatrical, DVD, cable, broadcast, pay per view, sound track, merchandise and games, and ring tones.
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